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24- Social Media Algorithms

Episode Summary: Social Media Algorithms Explained

Algorithms determine who sees your social media posts. In this episode we will explore what an algorithm is, and how you can succeed by understanding the intent behind them. You will learn the key factors behind Facebook, Instagram, Twitter and LinkedIn algorithms. As well you will learn how to work with the algorithms to strengthen your business and reach. The Digitally Sassy Podcast is released weekly on Tuesdays.

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Key Points – Social Media Algorithms

Facebook:

  • Facebook prioritizes meaningful interaction.
  • Their focus is “Right content, to the right people, at the right time”.
  • Signals or indicators for the algorithm include:
    • How frequently you interact with a friend, page, or public figure.
    • The amount of activity a post generates. Likes, comments and shares.
    • The number of times you have interacted with that type of post.
    • The type of post (ie video, image, live)
    • Content that creates interaction.
    • Length of comments
    • Completeness of your profile page (quality)
    • Engagement between users in the comments
    • Multiple replies to people’s comments.

Instagram

  • Priority is quality & relevancy
  • Engagement
    • Likes, comments shares, video views, saves, story views, length of time on post.
  • Relevancy
    • If the content is relevant to your interests it will rank higher in your feed.
    • It considers the types of genre’s you are typically interested in.
  • Relationships
    • The accounts you regularly engage with.
  • Timeliness
    • Showing you the most recent post that is most relevant to you.
  • Profile Searches
    • An indicator you have an interest in certain profiles or interests.
  • Direct Shares – another indicator of interest.

Twitter

  • Users can override the algorithm feed
  • Displays ranked tweets, in case you missed it tweets and then remaining tweets
  • Engagement – how much someone has interacted with you in the past.
  • Quality – ie complete profile
  • Spending time on the platform
  • Engage with your own audience by commenting etc
  • Tweet like a human 🙂
  • It recognizes added value.

LinkedIn:

  • Stage 1 – Determines spam, low quality or clear.
  • Stage 2 – Engagement test
  • Stage 3 – Quality of the poster and the poster’s network
  • Stage 4 – Content is reviewed by human editors.

Overall if you focus on what your audience wants to see, and continue to add value consistently you will be algorithm proof as you work towards the same goal.

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