Episode Summary – Beginners Guide to Instagram for Business:
Instagram is a great social media platform for building your business and being discovered by your audience. In this episode, we look at the basics of Instagram and how to get started in this fun platform. We will look at tools to help you build your posts, how to use hashtags and more. This episode will have you rocking on Instagram in no-time. As a special treat, I have gathered tips and advice (really nuggets of gold) from experienced bloggers, and influencers to share with you. Their information (website or Instagram handle) are listed below. Please visit these wonderful ladies who took the time to share their wisdom with us.
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Key Points – Beginners Guide to Instagram for Business
- Now Instagram itself is built as an APP and is designed to work on phones. It wasn’t designed to fully work on desktop, though you can certainly see your feed and a few other things on desktop, but you can not post to your Instagram from there. You can only post through the mobile app. If you’re getting started in Instagram the first step would be to download the app to your phone.
- HashTags: Actual numbers are allowed in hashtags on Instagram, but special characters like percent or dollar signs or spaces are not allowed. If you’re doing a multiple word hashtag, it might be women working online, for example, it’s all one word with the Hashtag in front of it: #womenworkingonline. Instagram allows up to 30 hashtags and you should try to use as much of those as you can. Use variety in your hashtags. If you use the same hashtags for all your posts it can be seen as spammy, and you’d be missing a whole audience by not mixing it up.
- Canva is a great easy to use tool to build beautiful posts. It is easy to stay on brand using their features.
- Tailwind is a recommended app for posting and scheduling automatic posts to both Instagram and Pinterest.
Takeaway Quotes – Beginners Guide to Instagram for Business
“If you’re a niche is multifaceted, let’s say you’re a lifestyle blogger and perhaps sometimes you blog on recipes or sometimes it’s about family life or your kids it can be a challenge to attract your ideal audience and harder to make a cohesive feed. The solution is to set up more than one account for each of those niches. It helps to be really clear on what you’re doing on each account. By separating your account it also gives you a chance to see what content people are responding to, what board seems to be doing better than another, what hashtags are working, and what’s relating well with your audience.”
“Think of your grid as an art canvas in that all the pieces need to fit together to come and tell a story about you and about your brand. But each post has its own unique magic within it, but they do come together unified.“
Resources – Beginners Guide to Instagram for Business
TailWind – Discover Content, Schedule Posts, Monitor Conversations, Amplify Reach, and Analyze Results. All with One Tool. The smart post schedule and auto post is a game changer.
Canva – Canva is a graphic-design web-based app. It uses a drag-and-drop format and provides access to over a million photographs, graphics, and fonts. The tools can be used for both web and print media design and graphics.
Instagram Community Guidelines – Recommended reading before you start using Instagram.
Digitally Sassy Facebook Group -The Digitally Sassy Facebook Group is a Social learning group geared to women online entrepreneurs. The perfect place to start blogging, begin an online business, learn about social media, build WordPress websites and be successful online. As a social learning group, you will have access to exclusive learning content and resources to support your online dreams. This community of women is a safe place to ask questions, get support, celebrate success and work through challenges as you DIY your business.
The bloggers & influencers below shared some great tips for this podcast. Please pay it forward by visiting and following these awesome women.