Episode Summary – Brilliant Branding on a Shoestring Budget:
In this episode, we explore how to put together a cohesive effective brand, how to build your brand and what goes into branding your business. Learn some great tips on creating your Brand Book and how to design your own logo. Working on a shoestring budget? Doing a bootstrap startup? You can still play and look like one of the big guys when you have a branding package that is used consistently.
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Key Points – Brilliant Branding on a Shoestring Budget
- A brand tells customers what to expect from you and it differentiates you from the competitors. It is an emotional connection you establish with your customer that reflect who you are and what you do. In essence, it reflects your business personality.
- Elements that go into your brand include your values, logo, color palette, fonts, decorative elements, taglines, and your voice/communication style.
- Building a branding book can be a great resource for ensuring consistency, particularly when you are working with employees. It helps to ensure everyone is working together to move your brand forward in a consistent way.
- You can DIY your logo. Typography logos like Google, Vogue and Digitally Sassy can be very effective and do not have to cost you a small fortune.
Takeaway Quotes – Brilliant Branding on a Shoestring Budget
“Branding can reinforce your strengths by developing a consistent style of presenting things. This consistency is one of the most important things for successful branding.”
“One of the things I just want to say is to avoid those logo fads out there. Every few years a certain fad or trend will come out and then you’ll start seeing it being used everywhere. So your logo stops being so much part of your branding as it is a generic sort of style. You don’t stand out and are not very unique.”