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11 – The Art of Writing for the Web

Episode Summary – The Art of Writing for the Web

Writing for the web isn’t the regular writing you may have learned in school. Learn how people read differently on the web and how you can create content that will help to engage your readers and have them read more of your content. Reading on screens is a lot different than when you read a book. This episode explains the way your audience interacts with your content and how you can write and format your content for maximum engagement.

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Key Points – The Art of Writing for the Web

  1. Typically web pages are scanned and not read. Reading lines and lines of text is difficult on screens. Research tells us that users will read 28% of the words on any given page.
  2. Use short paragraphs, bullet points, and images to help communicate to your readers.
  3. Don’t be afraid of white space…. let your words breathe.
  4. Most writing should be at a grade 6-8 level.
  5. Design your page for skimming. Use headers and subheaders to help in the navigation of your content.

Takeaway Quotes – The Art of Writing for the Web

“Think quick consumption when you’re writing, not in-depth reading. If you’re managing your own website, you can set the space as well between the lines of texts. We can help improve readability as well. You want to front-load the important information so you just have a little bit of time to catch that person. So it’s kind of journalism model as the inverted pyramid where the most important piece is in near headline and that first little bit of content.”

“If you haven’t been writing for a while and you’re just starting off on your blogging journey and it’s taking you heaps of time to create your blog posts, don’t stress it because it will get faster and you will get better. Look for systems that can help you structure your writing.”

Resources – The Art of Writing for the Web

Headlinr – A Chrome browser extension that provides ideas for compelling headlines.

Grammarly – A writing support tool for grammar, punctuation spelling and much more.

Magill Writing for the Web

Usability.gov Writing for the Web

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